Better technology decisions without the sales agenda
Senior Technology, Data and AI expertise for businesses that don’t have all of it in-house. We work out what’s worth doing, challenge important decisions before you commit and build or fix what matters.
Experience includes work at Microsoft, Rolls-Royce, University of Leeds, Rare / Xbox, ASOS Marks & Spencers, Sega, Sports Interactive, Next.

Who we work with
You need more technology, data or AI capability than you currently have in-house. We help work out what's worth doing, then make it happen.
You already have capability. Bring us in when you need additional senior expertise, hands-on delivery or an independent view on a difficult decision.
You need to understand what you're actually buying: the technology, data, architecture and AI claims, including what will be needed after the deal.
You keep the client relationship. We bring senior technology, data and AI capability behind it when you need additional depth.
Ways to start
Clear scope. Clear price.
Fixed scope and fixed price, confirmed before work starts.
Discovery
from £5,000Not sure what the real problem or opportunity is?
Technology, data or AI. We investigate the situation and give you a clear recommendation and practical next steps.
No obligation beyond the Discovery.
Independent Review
from £5,000About to make an important technology decision?
Independent challenge of an RFP, vendor proposal, architecture, business case or investment before you commit.
The answer can be 'don't'.
Build & Productionise
from £5,000Know what you need, or have a prototype?
We design, build, integrate and get technology, data and AI solutions working in production.
Fixed price for a defined scope. Larger builds scoped separately.
Fix & Optimise
from £5,000Something slow, expensive, unreliable or stuck?
We find the root cause and fix, redesign or optimise it where that makes sense.
Root cause first. Sometimes the answer is stop.
Leadership as a Service
from £5,000/monthNeed senior capability without hiring the whole function?
Senior technology, data or AI leadership backed by specialist TechGuidr capability.
A named senior lead, not a rota.
Due Diligence
from £7,500Buying or investing in a business?
Independent assessment of the technology, data and AI you are actually buying or inheriting.
Understand what you're really buying.
All prices exclude VAT.
Smaller business or want a lighter starting point? See the £1,250 Practical AI Review.
Why TechGuidr
Independent when you need the answer. Hands-on when you need it done.
Independent
No vendor sales target behind the recommendation. Discovery and reviews can end there.
Senior + hands-on
Experienced people do the work. We can also build or fix the answer rather than stopping at a recommendation.
Clear commercials
Fixed scope and fixed price where the work can genuinely be defined.
Outcome-led
Technology only counts when something materially improves: revenue, cost, risk, time, customer experience, decisions or capability.
Data & Generative AI are particular strengths.
From AI products, automation and search to the data platforms underneath them.
The model is often the easy part. Experience decides what works when the architecture, the data, the economics and the real business get involved.
Selected work
A few examples of what we've built, fixed and delivered.
Built from scratch
Two AI products conceived, designed and built from scratch for a research business: a platform answering complex questions with cited, verifiable answers, and a commercial workspace putting AI inside daily account workflows.
Rebuilt from the foundations
Two enterprise applications, the data platform and the AI capability rebuilt for Workforce Intelligence, after an architectural review found dashboards disconnected from live data and scoring that missed the authoritative methodology.
Measured in millions
A greenfield Azure data platform for a national charity: real-time sales from legacy tills, IoT tracking across the donation network, and circa £3.5 million saved every year from that work alone.
How it starts
From first message to a clear answer.
Tell us the situation
Two or three sentences on the decision, problem or capability. No preparation needed.
Speak to someone senior
No sales-development layer. A credible technical and commercial conversation, usually within a couple of days.
Get an honest recommendation
A clear view of whether and how we can help, including when the answer is that you don't need us.
FAQ
Common questions, straight answers.
What's the smallest way to start?
The Practical AI Review, at £1,250 fixed. We prepare, spend 90 minutes working through your business with you, and send a written readout within five working days. For broader technology and data questions, Discovery starts from £5,000 with no obligation beyond it.
Do you only work with small businesses?
No. Most of our clients are small and mid-sized businesses that need more senior technology, data or AI capability than they have in-house. We also work with enterprise teams, investors and consulting partners who need additional depth or an independent view.
Are prices really fixed?
Yes, where the work can genuinely be defined. We confirm scope and price before work starts, and larger builds are scoped separately rather than estimated loosely.
Do you sell or resell any products?
No. We don't resell software or licences, and there are no vendor sales targets behind our recommendations. A Discovery or review can end with the advice to buy nothing, and sometimes does.
Who actually does the work?
Senior people. The person you speak to first is the person who leads the work, backed by specialist TechGuidr capability where a build needs it. There is no sales-development layer and no handover to a junior team.
Do you work with consultancies and partners?
Yes. Partners keep the client relationship and we bring senior technology, data and AI capability behind it when they need additional depth. We also review other consultancies' proposals for clients who want an independent check before they commit.
Tell us what you’re trying to decide, build or fix.
A couple of sentences is enough. You don’t need a brief. We’ll tell you whether we can help and the most sensible way to start.