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TechGuidr

Better technology decisions without the sales agenda

Senior Technology, Data and AI expertise for businesses that don’t have all of it in-house. We work out what’s worth doing, challenge important decisions before you commit and build or fix what matters.

Experience includes work at Microsoft, Rolls-Royce, University of Leeds, Rare / Xbox, ASOS Marks & Spencers, Sega, Sports Interactive, Next.

Knowledge IQ, an AI research platform built by TechGuidr: a plain-language question answered with a structured, cited synthesis.
Knowledge IQ: AI research and search, built by TechGuidr.

Who we work with

You need more technology, data or AI capability than you currently have in-house. We help work out what's worth doing, then make it happen.

Ways to start

Clear scope. Clear price.

Fixed scope and fixed price, confirmed before work starts.

All prices exclude VAT.

Smaller business or want a lighter starting point? See the £1,250 Practical AI Review.

Why TechGuidr

Independent when you need the answer. Hands-on when you need it done.

Independent

No vendor sales target behind the recommendation. Discovery and reviews can end there.

Senior + hands-on

Experienced people do the work. We can also build or fix the answer rather than stopping at a recommendation.

Clear commercials

Fixed scope and fixed price where the work can genuinely be defined.

Outcome-led

Technology only counts when something materially improves: revenue, cost, risk, time, customer experience, decisions or capability.

Data & Generative AI are particular strengths.

From AI products, automation and search to the data platforms underneath them.

The model is often the easy part. Experience decides what works when the architecture, the data, the economics and the real business get involved.

How it starts

From first message to a clear answer.

  1. Tell us the situation

    Two or three sentences on the decision, problem or capability. No preparation needed.

  2. Speak to someone senior

    No sales-development layer. A credible technical and commercial conversation, usually within a couple of days.

  3. Get an honest recommendation

    A clear view of whether and how we can help, including when the answer is that you don't need us.

FAQ

Common questions, straight answers.

What's the smallest way to start?

The Practical AI Review, at £1,250 fixed. We prepare, spend 90 minutes working through your business with you, and send a written readout within five working days. For broader technology and data questions, Discovery starts from £5,000 with no obligation beyond it.

Do you only work with small businesses?

No. Most of our clients are small and mid-sized businesses that need more senior technology, data or AI capability than they have in-house. We also work with enterprise teams, investors and consulting partners who need additional depth or an independent view.

Are prices really fixed?

Yes, where the work can genuinely be defined. We confirm scope and price before work starts, and larger builds are scoped separately rather than estimated loosely.

Do you sell or resell any products?

No. We don't resell software or licences, and there are no vendor sales targets behind our recommendations. A Discovery or review can end with the advice to buy nothing, and sometimes does.

Who actually does the work?

Senior people. The person you speak to first is the person who leads the work, backed by specialist TechGuidr capability where a build needs it. There is no sales-development layer and no handover to a junior team.

Do you work with consultancies and partners?

Yes. Partners keep the client relationship and we bring senior technology, data and AI capability behind it when they need additional depth. We also review other consultancies' proposals for clients who want an independent check before they commit.

Tell us what you’re trying to decide, build or fix.

A couple of sentences is enough. You don’t need a brief. We’ll tell you whether we can help and the most sensible way to start.